Project Description

User journey mapping is an exercise within the product design process that unveils the path users take while interacting with a product. This visualization captures every touchpoint and emotion, from the initial point of contact to the final goal achievement, enabling designers to empathize with users. By diving into the user’s motivations, pain points, and expectations at each stage, designers can tailor the user interface to align seamlessly with user needs. User journey mapping fosters a user-centric approach and ultimately results in a better end-to-end experience.