KELLY GRENZ • PRODUCT DESIGNER
PASSIONATE ABOUT DESIGN.
About.
Hey there! I’m Kelly, a product design enthusiast with a passion for creating user-centered experiences. With over 12 years of experience in the field, I’ve had the opportunity to work on a wide range of projects and collaborate with talented teams . As a senior-level designer, I’ve honed my skills in translating complex ideas into intuitive designs that engage users. Whether it’s crafting custom websites, prototyping innovative mobile applications, or conducting user research, I thrive on finding creative solutions that surprise and delight. When I’m not immersed in the world of design, you can find me exploring the outdoors, experimenting with new recipes in the kitchen, or taking on a new household project. I’m always excited to take on new challenges and collaborate with like-minded individuals to make a positive impact through design. Let’s create something amazing together!
Work.
RECENT PROJECTS.
Design Process.
My product design process involves creating a seamless and user-centered experience with iterative design, user testing, and refining visual and interactive elements to meet user needs and expectations.
01. DEFINE.
Defining and understanding product and feature requirements paramount for successful execution of UI/UX. This is the opportunity to ask questions, develop a shared understanding with stakeholders and the wider team.
02. RESEARCH & ANALYSIS.
Research and analysis are integral to digital product design. This step is the time to gather and interpret user insights and market data to validate design decisions and enhance the overall user experience.
03. DESIGN.
This is the fun part, the step where ideas come to life, when I explore concepts and design directions that will enhance the user experience. I find that communicating design ideas often and early is a recipe for success.
04. PROTOTYPING.
This step of the design process allows for the creation of interactive, testable models of a digital product’s UI/UX. Interacting with a prototype helps to identify and address usability issues before final development.
05. TESTING.
This is our chance to gather real user feedback through structured observations to assess usability and overall effectiveness. Results can then inform iterative design improvements.
06. RELEASE.
Iterative software release allows for continuous improvement and adaptation based on user feedback and evolving requirements.
07. ITERATION.
Post-release, we can gather invaluable feedback from users. This feedback can be considered and integrated as requirements and product features scale and evolve.